Projects
Projects
Social, Creative, Influence, Strategy, Production
FIFA World Cup Qatar™
As the Official Digital Agency for FIFA World Cup Qatar 2022™, we achieved remarkable growth by elevating the @roadto2022 TikTok channel from 0 to 1 million followers in just nine months. Surpassing expectations, we expanded the channel’s reach to a total of 9.7 million followers across all platforms, showcasing innovative strategies and impactful digital engagement to captivate audiences worldwide and amplify the tournament's global appeal.
INSIGHTS
2B+ Total Impressions
9.7M Total Follower Count
62M Total Engagements
FIFA WORLD CUP
Social, Creative, Influence, Strategy, Production
Turkish Airlines Arabia
We introduced Turkish Airlines to a socially-savvy Middle Eastern audience, connecting with 32 million Arabic speakers. Serving as the regional agency for the UEFA Champions League, we delivered exceptional results by generating $10 million in earned media value. This effort significantly elevated the tournament’s visibility while enhancing Istanbul’s profile as a premier destination, showcasing our expertise in strategic marketing and impactful regional engagement.
INSIGHTS
28 Exclusive campaigns
210 Influencers
103% ROI
TURKISH AIRLINES
INFLUENCE, PRODUCTION
LUSAIL STARS BY LIC
We led the Lusail Stars Influencer Activation for the Formula 1 Qatar Airways Qatar Grand Prix 2024, engaging eight influencers from local, regional, and international markets. This campaign successfully positioned Lusail International Circuit as a premier motorsports destination, generating excitement and visibility ahead of the event while showcasing the circuit’s world-class appeal to diverse audiences.
INSIGHTS
3.6M Total Impressions
$1.5M Earned Media Value
1.4K% ROI
LUSAIL STARS BY LIC
SOCIAL, CREATIVE, INFLUENCE, STRATEGY, PRODUCTION
AFC ASIAN CUP QATAR
Worlds
Fuse