Work / Portfolio

Work that
moved things.

A selection of campaigns, content systems, and brand platforms built for MENA and beyond. Each project represents a collaboration between strategy, creative, production, and technology.

Featured Case Study
MASH×Turkish Airlines

Making a global airline
feel local.

Building cultural relevance, and a growing Arabic-speaking community, one story at a time.

Social Media StrategyCreative DirectionContent CreationLocalizationAI Storytelling
307K+
Instagram community
+45%
Growth since 2023
2.1×
Engagement vs. global
40mo
Ongoing since March 2023
View Case Study

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